As Head of Patient Growth at Smile Partners, Elliott leads the development and execution of marketing strategies to drive patient acquisition and engagement across our growing network of independently branded orthodontic practices. His role focuses on optimising the full patient journey – from initial lead generation to conversion and retention – with a strong emphasis on modernising digital engagement systems and marketing technology.

Elliott brings over a decade of experience across healthcare, veterinary, hospitality, and entertainment sectors, with a proven record of delivering growth and improving consumer experience in multi-site environments. Prior to joining Smile Partners, he led digital marketing transformations and growth-focused initiatives across multi-brand portfolios.

Outside of work, Elliott stays active through running and hiking, enjoys time at the beach, and occasionally heads out on his motorbike.